Yet Another
Many years ago, Tom was your first friend. Now you have thousands of followers, some of them are fake.
You bought CDs, now you stream.
The internet had personality, now it's just ads and slop.
You had your own personal website, hobby, or project published online, now you're posting pictures of your food and getting sucked into the abyss by the algorithm.
Maybe creating yet another blog is a way of breaking with the modern internet.